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Comic Book Jobs: Avi Arad

Posted by Tom Mason Categories: Editorials, Movies, Marvel Comics

RobosapienDo you love dogs?

Movie producer Avi Arad, the former chief creative officer of Marvel Comics and founder of Marvel Studios, is now an independent producer on the Sony lot.

And he needs an assistant. And not just any assistant: a First-Assistant.

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Marvel Reboots The Avengers Movie For 2013!

Posted by Tom Mason Categories: Editorials, Movies, Marvel Comics

AvengersHOLLYWOOD, CA - Call it "Avengers Reassembled!"

Marvel Comics today announced that even though their new all-star superhero movie The Avengers won't debut in theaters until 2012, they will reboot it for 2013.

Said Avengers executive producer Avi Arad, "It's important to get an early jump and stake out our release dates." He added that the easiest way to do that and guarantee another hit movie for for the company is to remake a movie that's almost certain to be a hit.

Marvel's rationale is borne out by the facts of movie production and audience tracking. "Word of mouth on the first Avengers movie is Snakes On A Plane huge," Arad said. "But we've got superheroes."

Arad added that by the time the first Avengers film debuts in theaters and appears on DVD, enough people will have seen it that they will be clamoring for something new. But they'll also want something that's familiar and reliable so they don't feel like they've wasted the price of a movie ticket.

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